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which shade will you choose?

24k Virtual Makeover

Now you can virtually try on every color of 24K and find your fave! Just click "TRY ON" and select your shade from the drop down!

Select Your Shade

Our 24k Matte Liquid Lip Collection

We have created 21 jaw-dropping shades of our proprietary, ultra-hydrating liquid lipstick that are truly inclusive of all skin tones.

Bestsellers

24K Liquid Lipstick

$19

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Top Boss Gloss

$19

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"Bold and Boujee" Mini Lip Set

$32

Free Shipping

"I Pink I'm In Love" Mini Lip Set

$32

Free Shipping

24 Karat Lips- Mini Set

$38

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Customers Reviews

That's what I thought when I was purchasing them! Now I love this brand of lipsticks, so matte and smooth - lightweight, not chalky! Incredible!

Krista

These minis are everything! The red is the perfect shade and Amani rose is such a beautiful dusty pink! Theres a shade for every occasion! THEY LAST ALL DAY!!!!!

Amber

Amazing color, beautiful pinky-nude. the PERFECT matte. Long lasting wear. Been wearing this lipstick non-stop since I got it

Jessica